MITO, Japan - The government of Ibaraki Prefecture has hit a marketing snag in the promotion of its local Hitachiwagyu Beef specialty after a survey showed a significant percentage of young Japanese adults cannot read the kanji characters in its name.
Sorry. This article is no longer available.
Sorry, this article was first published more than three months ago and is temporarily unavailable.
Once the upcoming introduction of a paid membership system is fully operational, paid members will have access to all our stories.
Free Membership Provides
Newsletter from Editorial Team and access to archive articles from past three months.
By continuing, you agree to the Terms of Use,
and Privacy Policy.
