The world's first structure draped in Kyoto's traditional Nishijin brocade will feature at the 2025 World Exposition in Osaka, showcasing an innovative use for the finely-woven material amid a decline in demand.
The project, led by Kyoto-based Hosoo Co., will adorn a structure reminiscent of a giant Mobius strip with the red-based fabric in a cherry blossom pattern.
OSAKA - "It is a fusion of tradition and innovation. I hope people will take a close look at the fabric to see how the vertical and horizontal threads meet," said Masataka Hosoo, the 46-year-old 12th-generation president of the family business established in 1688.
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