SEGA Unleashes Sonic, Puyo Puyo, and More at "animate EXPO 2025 STORE" POP-UP Space, Starting August 15th!

Japan is currently hosting Expo 2025 Osaka, Kansai, Japan. We've got some exciting pop culture merchandise info for tourists.

"SEGA POP-UP in animate EXPO 2025 STORE" will be the 10th POP-UP Space featured at the animate EXPO 2025 STORE! Located on the first floor of the Ringside Marketplace West in the West Gate Zone of the Expo 2025 Osaka, Kansai, Japan venue, this space runs from Friday, August 15th to Thursday, August 28th.

The store will offer a diverse range of merchandise, including exclusive illustrations from beloved franchises like "Sonic the Hedgehog," "Puyo Puyo," "Virtua Fighter," and "Sakura Wars." In addition to popular items such as acrylic stands and can badges, unique products like skateboard decks and kaminari-okoshi (a traditional Japanese candy) will also be available. Be sure to check these out when you visit Japan!

For updates on future POP-UP spaces and other news, visit the official "animate EXPO 2025 STORE" website and social media channels (in Japanese only).

SEGA POP-UP at animate EXPO 2025 STORE

[Event Period]

Friday, August 15, 2025 - Thursday, August 28, 2025
*On Thursday, August 28, the POP-UP space will close at 6:00 PM.

Product Overview

"Sonic the Hedgehog" Cooling Towel in Bottle

[Price] 2,310 yen (tax included)
[Varieties] 1 type

"Puyo Puyo" Acrylic Stand

[Price] 1,980 yen each (tax included)
[Varieties] 3 types
Note: Acrylic stands for "Sonic the Hedgehog," "Virtua Fighter," and "Sakura Wars" are also available.

"Virtua Fighter" Skateboard Deck

[Price] 16,500 yen (tax included)
[Varieties] 1 type
Note: Skateboard decks for "Sonic the Hedgehog," "Puyo Puyo," and "Sakura Wars" are also available.

"Sakura Wars" Tea Cup

[Price] 1,650 yen (tax included)
[Varieties] 1 type

Pins

[Price] 660 yen each (tax included)
[Varieties] 3 types
Note: Pins for "Sonic the Hedgehog," "Puyo Puyo," "Virtua Fighter," and "Sakura Wars" are also available.

Many other items will be on sale as well!
*Please note that the content is subject to change, postponement, or cancellation due to various circumstances.

About Store

animate EXPO 2025 STORE

[Event Period] April 13 - October 13, 2025
[Location] Yumeshima, Osaka
West Gate Zone, Ringside Marketplace West, 1st Floor
[Operating Hours] 9:00 AM - 9:00 PM JST