Japan to more than double number of regions tackling overtourism by 2030

TOKYO - The Japan Tourism Agency said Friday it plans to more than double the number of regions taking steps to address overtourism from the current 47 by 2030, in an effort to increase understanding among the public of the importance of inbound tourism to the nation's economy.

A goal to boost the number of such regions to 100 will be included for the first time in the government's next basic tourism promotion plan. A draft of the plan, which covers five years from fiscal 2026, was presented to a panel of experts and is scheduled to be approved by the Cabinet in March.