SHANGHAI - Strained Sino-Japanese relations over Prime Minister Sanae Takaichi's remarks in November on a Taiwan contingency seem to have had little effect on young Chinese lovers of Japanese animation and video games, with long queues formed at character goods shops in China.
The country's market for Japanese-originated anime and game culture, known as "erciyuan" in Chinese, meaning two-dimensional, almost doubled in five years to 597.7 billion yuan (about $86 billion) in 2024, according to iiMedia Research. The figure is expected to grow further to 834.4 billion yuan in 2029.
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