TOKYO - U.S. tech firm Google LLC and Japanese online shopping giant Rakuten Group Inc. said Thursday they will launch a shopping service on YouTube that allows viewers to press a button while watching videos to display a product's name and price on screen and move to Rakuten's e-commerce platform for details.
The YouTube Shopping affiliate program will also help YouTubers promote their favorite items more easily by enabling them to tag links to product pages on Rakuten Ichiba directly in their videos and live streams, a move expected to create new revenue opportunities.
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