Japan's Shizuoka launches unified tea brand, logo to up global recognition

SHIZUOKA, Japan - Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.

To highlight its superior quality, "Japan Tea Shizuoka" will use solely first-flush tea that was harvested, processed and refined entirely within the prefecture. The products will bear a distinctive logo illustrating the iconic local landscape of tea fields under a red Mt. Fuji.