TSUKUBA, Japan - Housekeeping services employing Filipino staff have gained in popularity amid growing demand in Japan for such domestic support, with one provider seeing their workforce roughly double over the past decade.
Since the Japanese government began allowing foreign nationals to provide housekeeping services in national strategic special zones in 2016, workers from the Philippines have been a top choice due to their cheerful personalities, diligence as well as expertise.
In February, a Filipino housekeeping staff member listened carefully to her client's instructions as she made her on-site debut around a month after arriving in Japan. She assiduously took notes as the client explained in a mix of English and Japanese how to use cleaning tools and the order of detergents.
"(Filipinos) are friendly and easy to talk to and they work seriously, so I can feel at ease," the client said.
Before 2015, only certain households, such as those of foreign diplomats, had been allowed to employ foreign housekeepers. But a legal change that year, aimed at increasing women's workforce participation and easing labor shortages in Japan's housekeeping industry, paved the way for foreigners to work in designated areas.
Following the law revision, Tokyo-based Pinay International Co. launched a business especially employing Filipino housekeepers. It now operates in parts of Tokyo, neighboring Kanagawa Prefecture, Osaka Prefecture and Hyogo Prefecture with more than 200 Filipino staff working as full-time employees.
The company recruits workers in the Philippines and provides extensive training before and after their arrival in Japan, while also supporting their daily life in areas such as housing.
"Foreign talent playing an active role will likely lead to revitalizing Japan," Pinay International CEO Tetsuya Moteki, 55, said.
According to a survey by the Ministry of Economy, Trade and Industry, Japan's housekeeping services market has been expanding as the number of dual-income households increases.
The ministry has established a certification system to ensure service quality and help consumers choose providers. Around 20 companies, including major housekeeping service firms Duskin Co. and Bears Co., are registered, with Bears saying it has employed over 200 Filipino staff since 2017.
