Japan makers roll out new UV protection products for men amid severe heat

TOKYO - Japanese consumer goods makers have rolled out a new wave of UV protection products targeting men this year as scorching heat persists across the country, emphasizing smooth and non-sticky textures to appeal to male consumers.

Although sunscreens have traditionally been marketed as unisex, manufacturers are now trying to tap into the expanding market by offering products that address body odor and provide moisture using tea extracts, amid increasing interest among younger, middle-aged and older men in maintaining healthy skin.