Japanese doll Licca-chan returns to U.S. after 40 yrs, adults targeted

TOKYO - Japan's long-selling popular dress-up doll Licca-chan has reentered the U.S. market for the first time in around 40 years, with the renewed push riding on adult demand for Japanese culture and character goods.

In toymaker Tomy Co.'s previous foray into the United States in the 1980s, the doll was sold under the name "Lisa" and marketed for children, but it was subsequently pulled from shelves after it failed to take hold.