March, the month marking the end of the academic and business year in Japan, is usually one of the busiest times for the flower industry, with surges in demand for graduation ceremonies at schools, send-off parties and weddings.But this year, flower shops, along with the government, have been compelled to take new initiatives to boost consumption, as the coronavirus outbreak has prompted big gatherings to be cancelled nationwide, leaving farmers with massive inventories of flowers and hitting them with price declines.In an effort to help farmers, the Ministry of Agriculture, Forestry and Fi…READ FULL ARTICLE
