President of Hello Kitty creator Sanrio steps down after 60-yr stint

Sanrio Co. said Friday Shintaro Tsuji, 92, who founded the company that created Hello Kitty, will step down as president next month in the first change of leadership in its 60-year history.Tsuji will cede the post on July 1 to his 31-year-old grandson Tomokuni Tsuji, who is currently senior managing director, and become chairman. The founder will have the right to represent the Tokyo-based company, which conceived the world-famous feline character in 1974."I want to transform the company to better respond to today's rapidly changing business environment," the younger Tsuji said at a Tokyo p…READ FULL ARTICLE