With the number of spectators at stadiums capped in keeping with government guidelines to prevent the spread of the novel coronavirus, companies sponsoring J-League teams are changing their marketing strategies to attract the interest of as many soccer fans as possible.The companies are promoting new collaborations with local teams to spread their image, as they now have fewer opportunities to draw attention with their advertisements and cannot set up booths in stadiums to sell products and services directly to spectators.Playing in front of an empty stadium in July, Cerezo Osaka, a J1 team…READ FULL ARTICLE
