FEATURE: Rakuten Viber on course to become the Philippines' "super app"

While Rakuten Viber may be a small player in Japan, its popularity has soared in the Philippines where it has become one of the country's most popular messaging apps, making the southeast Asian nation a prime launching pad for new features along the company's path to becoming a "super app."The Japanese-owned cross-platform app's strong presence in the Philippines -- where it has a user penetration of 71 percent -- can be attributed to the country's cultural dynamics that see a significant number of Filipinos seeking job opportunities abroad, according to Viber CEO Ofir Eyal."The Philippines…READ FULL ARTICLE