The annual Rock in Japan Festival, one of the country's iconic outdoor music events, was relocated last year to a new venue as the pandemic-caused cancelations wrought damage to its original host city.The city of Hitachinaka in Ibaraki Prefecture, northeast of Tokyo, missed the chance to generate significant income when the rock fest was canceled for two years straight and moved to Chiba -- an easier-to-access location from the metropolitan area.Hitachinaka, however, found its way back by launching its own music festival in 2022, hoping to keep the local culture alive.That proved successful…READ FULL ARTICLE
