FEATURE: Japanese sake brewers protecting future by owning their past

Just like a French Bordeaux wine, a Swiss watch or Bohemian crystal from the Czech Republic, Japanese sake brands are looking to make an indelible mark by capitalizing on their geographical selling points.Eager to boost sales of their products abroad, Japanese sake brewers are registering their brands under the geographical indication label, shortened to GI, which guarantees the authenticity and quality of high-end regional products.Sake makers have registered their brands at a rapid pace in recent years as domestic demand has leveled off, leading the brewers to officially establish their i…READ FULL ARTICLE