Convenience stores, often referred to as "conbini" in Japan, have increasingly become a must-visit for tourists, offering a wide range of foods often heralded as higher quality than those found in visitors' home countries. But the experience is now extending beyond fried chicken to fun with fashion.Since launching its Convenience Wear clothing brand in 2021, FamilyMart Co. has seen its "Famima socks" explode in popularity, with Japanese celebrities like Takuya Kimura even spotted donning the now iconic green-and-blue-striped fashionwear.Sales in the socks category, now available in a variet…READ FULL ARTICLE
