Japanese trading house Itochu Corp. said Friday that its Hong Kong-based joint venture has acquired exclusive licensing rights for the popular Finnish Moomin characters in South Korea, citing a significant potential for expanding the brand in the country.Itochu aims to leverage its distribution capabilities to increase the number of licensees in South Korea from approximately 20 companies to around 60 to 80 companies over the next three to five years. Its joint venture, Rights & Brands Asia Ltd., established in 2021 to license popular characters for the Asian market, has already secured ex…READ FULL ARTICLE
