Major Japanese companies turn their eyes to LGBT consumers

Major retailers and manufacturers in Japan are beginning to pay greater attention to consumers who identify themselves as members of the lesbian, gay, bisexual and transgender (LGBT) community in serving customers and developing products.According to a survey conducted by ad giant Dentsu Inc. in 2015, one in every 13 people is estimated to be a member of the country's LGBT community.The size of consumption by community members and spending by their supporters on products and services provided by companies friendly to sexual minorities is estimated at 6 trillion yen ($55 billion), Dentsu sai…READ FULL ARTICLE