Gov't wants Japanese travelers to see more of their own backyard

With domestic tourism in Japan struggling to keep pace with inbound visitors, a government report encourages residents to get out and spend more time experiencing their country's regional charms. In its annual white paper on tourism, the Japan Tourism Agency shifted focus from inbound visitors to target Japanese domestic travelers whose numbers are yet to return to pre-pandemic levels.  Domestic overnight and day trips taken by Japanese travelers totaled around 540 million in 2024, down 8.2 percent compared to 2019, according to the report. By contrast, Japan welcomed 36.87 million forei…READ FULL ARTICLE