FEATURE: Matcha's moment in peril as Trump tariff threat looms over industry

The Kokaen tea farm in western Japan's Aichi Prefecture is among many in the matcha industry that has benefited from the recent boom in popularity of the Japanese powdered tea.While a surge in demand has been welcomed in a country where domestic tea consumption has been declining, there are concerns that U.S. President Donald Trump's tariff regime may push up prices and dampen sales.The uncertainty has left both experts and tea farmers anxious, fearing that a shrinking global market could mean the loss of a promising and lucrative opportunity…READ FULL ARTICLE