Football: WE League sets attendance record with innovative approach

Japan's first fully professional women's football league wrapped up its fourth season last month with a record attendance total, brought about through a variety of innovative promotional strategies.WE League games drew a total of 337,290 spectators to stadiums with average attendance exceeding 2,000 for the first time as the 12 teams faced each other home and away over 22 rounds.Yoshikazu Nonomura assumed the WE League chairperson post last September to double as the men's J-League chairman, with Japan's two top-flight competitions now working in tandem to promote each other.A WE League and…READ FULL ARTICLE