VTubers, or virtual YouTubers performing through animated avatars, are shifting from a Japan-born niche subculture to mainstream entertainment, with the country's booming market expanding overseas.At Tokyo's Ariake Arena in August, around 10,000 fans, many wearing blue "happi" coats, cheered as Amane Kanata, a silver-haired VTuber produced by Cover Corp., took to the stage for her first solo live concert called "Lock On.""Hey, you guys," the avatar shouted, drawing roars from the crowd. With live music and a close-up of her face filling a giant screen suspended from the ceiling, the show fe…READ FULL ARTICLE
