Nearly half of full-time workers in their 20s in Japan engage in "oshi-katsu" activities in support of their favorite pop idols, anime characters and sports stars, a recent survey by Japanese recruitment company Mynavi Corp. showed, with the results also suggesting such activities could help boost motivation at work.The growing trend of oshi-katsu, which includes purchasing merchandise, attending events and posting online, is likely driven by an increased emphasis on leading a fulfilling life and the widespread use of social media, a Mynavi representative said.The survey conducted online in…READ FULL ARTICLE
