Parasols -- normally regarded as items used by women -- are proving to be increasingly popular with men in Japan, as dangerous heatwaves continue to grip the nation.Parasols have been attracting attention in recent years as a means of protection against the sun, but this summer sales of those for men have been rapidly rising amid the scorching heat, according to store officials."I think the extreme heat is winning over men's embarrassment (at using them)," said a person related to the parasol industry.Last year, officials of the Saitama prefectural government launched a group to promote the…READ FULL ARTICLE
