Sister entrepreneurs bring matcha culture from Philippines back to Japan

From the foot of Mt. Fuji to a new cafe in Tokyo by way of the Philippines, matcha brand Chotto Matcha has taken an unconventional route to reaching customers in Japan. Chotto Matcha founders, sisters Sakura and Misaki Motohashi, opened a branch of their brand’s matcha cafe in Tokyo in November, serving matcha sourced from farms near the foot of Mt. Fuji in Shizuoka Prefecture to customers in the capital’s Asakusa district.Despite being born and raised in Tokyo, the Chotto Matcha Asakusa cafe represents the sisters’ first cafe in Japan with their brand.Sakura, 23, and Misaki, 21, launch…READ FULL ARTICLE