Gacha gacha exhibition mirrors growing creativity in capsule toys

As gacha gacha culture looks back on 60 years in Japan, an exhibition in Tokyo celebrates the growing culture and creativity behind the toys confined to capsules.At the Gacha Gacha Exhibition in Roppongi, Tokyo, visitors can see one of the early capsule toy vending machines first brought to Japan from the U.S. by Penny Sales Co. in 1965. The machines and toys became known as “gacha gacha,” after the sound of the handle being turned to dispense the toys within.More than 60 years later, capsule toy culture is thriving in Japan. In an increasingly digital world, more and more people are turn…READ FULL ARTICLE