Amazon Prime Video is hopeful of reaching a wider basketball fanbase in Japan and contributing to the sport's boom in the country following a promising start for its NBA on-demand streaming service launched this season.According to the company, a game between the San Antonio Spurs and the Oklahoma City Thunder on Dec. 14 had the most viewers in the NBA regular season in Japan since the 2019-2020 season.While e-commerce giant Rakuten Group Inc. had controlled NBA broadcasting in Japan until last season, Amazon in July 2024 tied up an 11-year deal for exclusive global coverage from this seaso…READ FULL ARTICLE
