Konami Digital Entertainment Co. saw the Asian Games, the world's second-largest multisport tournament after the Olympics, as a prime opportunity to boost demand for its game title Pro Evolution Soccer, which was used in the Asiad's esports competitive video gaming tournament.Not only firms in the gaming industry like Konami but an increasing number of other Japanese companies are making a belated entry to the attractive esports market, in which 380 million people are estimated to watch live streaming globally, generating potentially enormous revenues for advertisers, automakers and the lik…READ FULL ARTICLE
