Stuck on the Sidelines: Carlsberg reveals Three-Quarters of Adults Will Watch Football This Summer, but a Third Haven't Played a Game in Six Months or More

COPENHAGEN, Denmark, July 8, 2026 /PRNewswire/ -- A third of adults (31%) admit that they've not had a kickabout in six months or more*, compared to the whopping 73% who will watch a game this summer. With the summer of football now in full swing, Carlsberg has sought to change this and get people back out and experiencing the joy of playing football. According to the research conducted by Carlsberg, most (44%) feel they don't have enough time, the team to play with (39%) or the space (16%) to play. And, so, the role for Carlsberg is simple: bring the joy of playing the game back to peop…READ FULL ARTICLE