BEIJING, July 8, 2026 /PRNewswire/ -- Leading Chinese baijiu maker Wuliangye has leveraged the FIFA World Cup to launch a series of themed marketing campaigns that have generated an enthusiastic market response, driving robust sales during what is traditionally the industry's off-season. 

 The World Cup marketing campaign features a range of interactive initiatives, including a championship prediction game with a prize pool worth a total of 10 million yuan, mystery boxes of eight champion countries, and auctions of World Cup co-branded liquor products.  The initiatives reflect a deeper t…READ FULL ARTICLE