GUANGZHOU, China, July 13, 2026 /PRNewswire/ -- Every September, Asia's food buyers begin preparing for the region's biggest consumption season—Christmas, year-end gifting, Ramadan and Chinese Lunar New Year. They are turning to China for one reason: food trends often emerge here first. According to the IMF, Asia is expected to contribute nearly 60% of global economic growth, making it the world's fastest-growing consumer market. For buyers across ASEAN and North Asia, discovery now matters more than sourcing: finding the next bestseller first is the real challenge. SIAL Guangzhou is bec…READ FULL ARTICLE
