The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP TOKYO, July 14, 2026 /PRNewswire/ -- The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced the integration of retail purchase data from SEVEN-ELEVEN JAPAN CO., LTD. (hereinafter "SEJ") into The Trade Desk platform, enabling advertisers to programmatically activate SEJ's retail purchase data across digital channels through The Trade Desk platform. The capability is now available to all advertisers in Japan. This represents one of the leading examples in Japa…READ FULL ARTICLE