BEIJING, Aug. 13, 2026 /PRNewswire/ -- Recently, iQIYI, China's leading online entertainment platform, has launched Undercurrent Theater, a horizontal-screen short-form suspense brand making a strong debut with its inaugural title "Dead of Winter". The title has gained rapid audience traction and delivered solid commercial returns, signaling strong market appetite for the format. The launch sets a strong foundation for Undercurrent Theater as iQIYI deepens its leadership in premium suspense content. Since its August 4 premiere, "Dead of Winter" has reached a peak iQIYI content popular…READ FULL ARTICLE
