MINISO'S Proprietary IP 'YOYO' Surpasses RMB 1 Billion GMV in Just 9 Months, Marking a Major Milestone in Its IP Strategy

Landmark milestone underscores MINISO's strength as a global IP platform, driving lifestyle innovation through original character incubation. GUANGZHOU, China, Oct. 8, 2026 /PRNewswire/ -- Global lifestyle brand MINISO announced a major milestone for its proprietary artist IP, YOYO. As of October 1, 2026, YOYO generated over RMB 1 billion (approx. USD 140 million) in Gross Merchandise Volume (GMV) within the first three quarters of the year—injecting powerful momentum into MINISO's strategy to scale original intellectual property worldwide. First introduced in June 2025, YOYO has expande…READ FULL ARTICLE