iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share

 BEIJING, Oct. 10, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, has announced an increase in audience engagement across its ecosystem during the National Day holiday from October 1 to 7. Driven by a robust content slate and the rising popularity of multi-terminal viewing, average daily viewing time grew by more than 12% compared to the pre-holiday period. TV screens remained the primary viewing platform, accounting for nearly 60% of average daily viewing time. In-car viewing also saw a notable year-over-year increase of nearly 60%, reflecting the growing role…READ FULL ARTICLE