“SEGA Pop-Up in animate EXPO 2025”: Get a Sneak Peek Inside

SEGA is taking over “animate EXPO 2025”! Located on the first floor of the Ringside Marketplace West in the West Gate Zone of the Expo 2025 Osaka, Kansai, Japan venue, the popular pop-up series has a new focus on the legendary game company.

"SEGA Pop-Up in animate EXPO 2025 STORE," 10th themed pop-up event, is only running until August 28 and we're giving you you a photo tour of what's inside

Get a sneak peek at all the exclusive merchandise before it's gone!

See SEGA's History Up Close: Mega Drive, Saturn, and Dreamcast on Display

SEGA is currently offering merchandise featuring newly drawn illustrations from their popular franchises: "Sonic the Hedgehog," "Puyo Puyo," "Virtua Fighter," and "Sakura Wars"!

The product lineup includes fan-favorite items like acrylic stands and button badge (pin), as well as seasonal offerings such as bottled cooling towels perfect for the summer heat. There's also a T-shirt showcasing the new artwork from all four franchises. In addition to these special illustration items, you can find Korotto Acrylic Figures and pins featuring the logos of each series.

*Korotto Acrylic Figures refers to a specific type of acrylic stand or figure that has a distinct, rounded, and cute design.

The exhibition space showcases the new illustrations and key visuals from the four franchises, along with a large panel detailing the history of SEGA's game consoles. The highlight for many fans will be the display of three actual SEGA consoles: the "Mega Drive" (released in 1988), the "Sega Saturn" (1994), and the "Dreamcast" (1998). It's a must-see for SEGA enthusiasts!

Just a heads-up for anyone planning to visit: the event closes on August 28th at 6:00 PM JST. They also have a special treat for fans—a commemorative "Sonic the Hedgehog" stamp you can get to remember your visit, so be sure not to miss it!

POP-UP Information

SEGA POP-UP in animate EXPO 2025 STORE

[Event Period] Until August 28, 2025, at 6:00 PM JST.
*On the final day, August 28, the POP-UP space will close at 6:00 PM JST.

About Store

animate EXPO 2025 STORE

[Event Period] April 13, 2025 (Sun) - October 13, 2025 (Mon, Public Holiday)
[Location] Yumeshima, Osaka
West Gate Zone, Ringside Marketplace West, 1st Floor
[Business Hours] 9:00 AM - 9:00 PM JST