A government-backed organization that promotes trade has set up a website aimed at raising international recognition of shochu, a distilled Japanese spirit, to help local makers export more of their products amid the coronavirus pandemic.The website, named "Discover shochu" and launched in late October, explains different types of the traditional liquor, made from such ingredients as rice, sweet potatoes and barley, and the spirits' characteristics in English.The Japan External Trade Organization plans to introduce producers of shochu and awamori, a similar spirit from Okinawa Prefecture, t…READ FULL ARTICLE
