Google pressed to reform search ad practices in Japan

Japan's antitrust watchdog said Monday it has asked Google LLC to voluntarily reform its business practices after finding that it imposed unfair restrictions in its search advertising agreement with Yahoo Japan.The Japan Fair Trade Commission concluded that the practices by the U.S. search giant compromised the fairness of the digital advertising market. It is the first administrative step taken by Japanese authorities against Google.The commission said Google has submitted proposals to improve its practices and that it has accepted them, exempting the company from facing fines or other pun…READ FULL ARTICLE