Japan to toughen screening of social media ads amid investment scams

The Japanese government decided Tuesday to call on social media operators to toughen the screening of ads on their platforms amid a growing number of false investment ads using fake endorsements from celebrities.The measure is part of a government crackdown on a surge in social media scams soliciting investments, with the operators being urged to create guidelines for the vetting of ads and disclose such criteria.Among a range of nonbinding measures, endorsed by a Cabinet meeting of relevant ministers, the operators were also urged to come up with a stricter process to identify those who pl…READ FULL ARTICLE