Japan's capsule toy industry has come a long way from the corner of the supermarket, as it enjoys a new boom at home that is spurring multiple market players to set their sights on overseas expansion.It follows the industry's massive growth in the years around the pandemic, as specialized capsule toy stores have drawn in new customers from a wider demographic.The Japan Toy Association estimates the capsule toy market was worth 61 billion yen ($379 million) in fiscal 2022, up 35.6 percent in one year and expected to climb further."We probably still have about two years of headroom in the Jap…READ FULL ARTICLE
