"It is a fusion of tradition and innovation. I hope people will take a close look at the fabric to see how the vertical and horizontal threads meet," said Masataka Hosoo, the 46-year-old 12th-generation president of the family business established in 1688.A new material was developed to meld durability with the texture of Nishijin fabric as the pavilion will be exposed to sunlight, wind, and rain during the six months of the expo, with special resin also applied to both sides of the fabric.Related coverage:(Pavilion) 5 Nordic states to showcase sustainability at joint timber pavilionREAD FULL ARTICLE
