Football: J-League opens European office to bolster profile, ties

The J-League has launched a European branch office, stationing staff in London and Barcelona, with the goal of elevating the level of Japanese football through stronger connections to the continent.Aiming to help its clubs "win in Asia and compete with the best in the world" in the next 10 years, the J-League made the move with a sense of urgency about its low profile in Europe, off the pitch at least.The J-League, which is also targeting a 50-100 percent increase in its clubs' revenues over the same period, will next year move the start of its season to August, in tandem with European leag…READ FULL ARTICLE