Chinese tourists are driving a recent surge in inbound travel to Japan, with arrivals now exceeding pre-pandemic 2019 levels, though their travel habits are shifting noticeably.Previously, Chinese tourism in Japan was defined by large group tours and shopping sprees known as "bakugai." Nowadays, however, more travelers are seeking immersive experiences related to Japanese cuisine, culture and scenery, according to the Japan National Tourism Organization.A total of 3.13 million Chinese travelers visited Japan in the first four months of this year, topping the 2.89 million recorded during the…READ FULL ARTICLE
