Indian curry born in cafeteria spicing up Suzuki Motor's business

Suzuki Motor Corp., the longtime top carmaker in the Indian market, has launched sales of boil-in-the-bag curry, initially developed for Indian employees in Japan who longed for the taste of home.The Japanese automaker began selling four different varieties of Indian curry online on June 25 -- daikon radish sambar, tomato lentil, chickpea masala and moong dal green -- for 918 yen ($6) each, after months of tasting tests.The dishes were added to the menu at the head office's cafeteria with other Indian curries in January 2024 for vegetarian employees from India.The number of Indian employees…READ FULL ARTICLE