Japanese character "Npochamu," marketed as a goofy and rotund yoghurt fairy, is aiming to capitalize on its popularity overseas, with trading house Itochu Corp. gaining merchandising rights for countries and regions in Asia and North America.Npochamu and friend Kimimaro are already a hit among young people in Japan and South Korea, with goods such as charms featuring their likeness dangling from bags on city streets, while clips of their antics have amassed millions of views online.Created by Japanese illustrator Kawaisouni!, whose moniker comes from an expression roughly meaning "How pitif…READ FULL ARTICLE
