Nissin Foods to enter China's healthy veggie juice market

Japan's leading instant noodle maker Nissin Foods Holdings Co. will enter the vegetable beverage market in Hong Kong, Macau and mainland China, tapping its sales network to capture potential demand from health-conscious consumers.The company says Nissin Foods Co., its Hong Kong subsidiary, will establish a joint venture in Hong Kong next month with Kagome Co., a Japanese juice and sauce ingredient maker, to import and sell Kagome's vegetable drinks in the three regions.The joint venture with a registered capital of HK$5 million (US$640,000) is owned 70 percent by Nissin's Hong Kong unit and…READ FULL ARTICLE