SEOUL -- Canadian coffee chain Tim Hortons said Wednesday it will more than double the number of its outlets in South Korea to 50 this year, focusing on localization to grow in Asia's fourth-largest economy.Tim Hortons currently operates 24 outlets in Seoul and nearby metropolitan areas after entering the Korean market in December 2023.One of the planned 26 new outlets will be a signature store featuring a significantly expanded menu and larger space, the company said."Over the past two years, we have identified areas for improvement to better meet the high expectations of Korean consumers…READ FULL ARTICLE
