FamilyMart to expand stores with prize-winning games to 5,000 in Japan

Convenience store operator FamilyMart Co. plans to expand the number of stores with claw machines and other prize-winning games in Japan by threefold to about 5,000 outlets in the near future, with the aim of attracting more customers.The company also plans to collaborate with popular anime to bring their worlds to life through store design, under the concept of "playable" convenience stores.In the saturated domestic market, "It is necessary to hammer out a strategy to add value such as entertainment," said FamilyMart President Kensuke Hosomi at a New Year event hosted by a Japanese busines…READ FULL ARTICLE