Japanese supermarket chain Daiei Inc. said Friday it will change its brand name of all its stores in the greater Tokyo area to "Food Style" by 2030 under a strategy shift of its parent company to deal with intensifying competition, effectively taking down the household name used for over 70 years.Daiei, a subsidiary of the retail giant Aeon Co., will continue operating under its current name while merging with its subsidiary, food supermarket operator Kohyo Co., on Sunday in an effort to streamline its operations.Daiei currently operates 62 outlets in the greater Tokyo area, 30 of which hig…READ FULL ARTICLE
